Advertising at war : business, consumers, and government in the 1940s /

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'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stole, Inger L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, [2012]
Colección:History of communication.
Temas:
Advertising Council > History.
Advertising Council
1900-1999
Advertising > United States > History > 20th century.
World War, 1939-1945 > United States > Propaganda.
Corporations > Public relations > United States > History > 20th century.
Guerre mondiale, 1939-1945 > États-Unis > Propagande.
Sociétés > Relations publiques > États-Unis > Histoire > 20e siècle.
HISTORY > Military > World War II.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
Advertising
Corporations > Public relations
Propaganda
United States > History > 1933-1945.
États-Unis > Histoire > 1933-1945.
United States
Electronic book.
History
Acceso en línea:Texto completo
Descripción
Sumario:'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament.
Descripción Física:1 online resource.
Bibliografía:Includes bibliographical references and index.
ISBN:9780252094231
0252094239

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