The product-led organization drive growth by putting product at the center of your customer experience /

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"A product used to be one part of the customer experience, but for digital enterprises, the product *is* the experience. Product is the new competitive battlefield. Business models increasingly rely on inbound demand and self-service evaluation, which makes the initial product experience key to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Olson, Todd, 1975- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]
Temas:
User interfaces (Computer systems) > Design.
Computer software > Development.
New products > Data processing.
Computer software > Development
New products > Data processing
User interfaces (Computer systems) > Design
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright
  • Contents
  • Preface
  • Introducing Product-led Strategy
  • SECTION ONE Leveraging Data to Create a Great Product
  • CHAPTER 1 Start with the End in Mind
  • Setting Strategic Goals: Making a Business Case
  • Who Is the Target Audience?
  • What Pain Is It Addressing?
  • What Is the Desired Outcome?
  • Show Me the Money
  • A Framework for Economic Impact
  • SAFe
  • The 60-second Business Case
  • Having a Product Point of View
  • Setting Operational Goals: The Guardrails Around Your Product
  • Moving Beyond Shipping
  • Product Usage
  • Feature Adoption
  • Sentiment
  • Conversion
  • Retention
  • Getting Close to the Customer
  • What's Your Product's Job?
  • Employing Empathy Maps
  • Working Backwards at Amazon
  • Immerse and Ideate
  • Host an Initial "Hardcore" Brainstorming Session
  • Create the Working Backwards Document
  • Perfect Your Idea Through Document Review
  • Summary
  • CHAPTER 2 You Are What You Measure
  • Strategic and Business Metrics
  • Revenue or ARR or MRR
  • Conversion
  • CAC
  • LTV
  • NRR
  • Gross Margin
  • Profitability
  • Win Rate
  • Operational Measures
  • Usage Over Time
  • Stickiness
  • Feature Adoption Rate
  • Feature Retention
  • Breadth, Depth, and Frequency
  • Product Performance
  • Product Defects
  • Task Completion
  • Qualitative Metrics
  • Likert Scale
  • Net Promoter Score
  • Customer Satisfaction Score
  • Customer Effort Score
  • System Usability Score (SUS)
  • Product/Market Fit Metric
  • Summary
  • CHAPTER 3 Turning Customer Data into Insights
  • Segmentation
  • Experimentation
  • Cohort Analysis
  • Combining Qualitative and Quantitative Data
  • The Human Side of Software
  • Human-Computer Interaction
  • Replay in Action
  • Summary
  • CHAPTER 4 How to Measure Feelings
  • Measuring Feelings
  • When
  • Where
  • How
  • Nailing NPS
  • Getting to the Why
  • Don't Forget to Ask
  • Frequency of Program
  • Segmenting Responses
  • Free-Form Open Text and Sentiment Analysis
  • Digging Deeper
  • Keyword Analysis
  • Word Clouds
  • Likert Scale
  • Combining Sentiment with Usage
  • Increasing Your Score
  • Personalization Based on Sentiment
  • Practicing Inclusivity
  • Closing the Loop
  • Summary
  • SECTION TWO Product Is the Center of the Customer Experience
  • CHAPTER 5 Marketing in a Product-led World
  • Building Awareness Through Reviews
  • Referrals
  • Direct Referrals
  • Indirect Referrals
  • Product-qualified Leads
  • Taking Action on PQLs
  • Try Before You Buy and Freemium
  • Challenges with "Free"
  • The Friction of Free
  • When Free Is Not the Issue
  • Summary
  • CHAPTER 6 Converting Users into Customers
  • Converting Prospects into Customers
  • Usage Limit
  • Heavy Usage
  • Advanced Features
  • Product Results
  • Summary
  • CHAPTER 7 Getting Customers Off to a Fast Start Through Onboarding
  • Critical Events and Aha Moments
  • Creating Habits that Stick
  • Designing Onboarding Experiences
  • Personalizing the Onboarding Experience
  • The Building Blocks of User Onboarding

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