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The product-led organization drive growth by putting product at the center of your customer experience /
"A product used to be one part of the customer experience, but for digital enterprises, the product *is* the experience. Product is the new competitive battlefield. Business models increasingly rely on inbound demand and self-service evaluation, which makes the initial product experience key to...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2021]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Olson, Todd, |d 1975- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjH67YVhhVxGG9ThBQQdHC | |
| 245 | 1 | 4 | |a The product-led organization |b drive growth by putting product at the center of your customer experience / |c Todd Olson. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2021] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright -- Contents -- Preface -- Introducing Product-led Strategy -- SECTION ONE Leveraging Data to Create a Great Product -- CHAPTER 1 Start with the End in Mind -- Setting Strategic Goals: Making a Business Case -- Who Is the Target Audience? -- What Pain Is It Addressing? -- What Is the Desired Outcome? -- Show Me the Money -- A Framework for Economic Impact -- SAFe -- The 60-second Business Case -- Having a Product Point of View -- Setting Operational Goals: The Guardrails Around Your Product -- Moving Beyond Shipping -- Product Usage -- Feature Adoption | |
| 505 | 8 | |a Sentiment -- Conversion -- Retention -- Getting Close to the Customer -- What's Your Product's Job? -- Employing Empathy Maps -- Working Backwards at Amazon -- Immerse and Ideate -- Host an Initial "Hardcore" Brainstorming Session -- Create the Working Backwards Document -- Perfect Your Idea Through Document Review -- Summary -- CHAPTER 2 You Are What You Measure -- Strategic and Business Metrics -- Revenue or ARR or MRR -- Conversion -- CAC -- LTV -- NRR -- Gross Margin -- Profitability -- Win Rate -- Operational Measures -- Usage Over Time -- Stickiness -- Feature Adoption Rate | |
| 505 | 8 | |a Feature Retention -- Breadth, Depth, and Frequency -- Product Performance -- Product Defects -- Task Completion -- Qualitative Metrics -- Likert Scale -- Net Promoter Score -- Customer Satisfaction Score -- Customer Effort Score -- System Usability Score (SUS) -- Product/Market Fit Metric -- Summary -- CHAPTER 3 Turning Customer Data into Insights -- Segmentation -- Experimentation -- Cohort Analysis -- Combining Qualitative and Quantitative Data -- The Human Side of Software -- Human-Computer Interaction -- Replay in Action -- Summary -- CHAPTER 4 How to Measure Feelings -- Measuring Feelings | |
| 505 | 8 | |a When -- Where -- How -- Nailing NPS -- Getting to the Why -- Don't Forget to Ask -- Frequency of Program -- Segmenting Responses -- Free-Form Open Text and Sentiment Analysis -- Digging Deeper -- Keyword Analysis -- Word Clouds -- Likert Scale -- Combining Sentiment with Usage -- Increasing Your Score -- Personalization Based on Sentiment -- Practicing Inclusivity -- Closing the Loop -- Summary -- SECTION TWO Product Is the Center of the Customer Experience -- CHAPTER 5 Marketing in a Product-led World -- Building Awareness Through Reviews -- Referrals -- Direct Referrals -- Indirect Referrals | |
| 505 | 8 | |a Product-qualified Leads -- Taking Action on PQLs -- Try Before You Buy and Freemium -- Challenges with "Free" -- The Friction of Free -- When Free Is Not the Issue -- Summary -- CHAPTER 6 Converting Users into Customers -- Converting Prospects into Customers -- Usage Limit -- Heavy Usage -- Advanced Features -- Product Results -- Summary -- CHAPTER 7 Getting Customers Off to a Fast Start Through Onboarding -- Critical Events and Aha Moments -- Creating Habits that Stick -- Designing Onboarding Experiences -- Personalizing the Onboarding Experience -- The Building Blocks of User Onboarding | |
| 520 | |a "A product used to be one part of the customer experience, but for digital enterprises, the product *is* the experience. Product is the new competitive battlefield. Business models increasingly rely on inbound demand and self-service evaluation, which makes the initial product experience key to customer acquisition. This book explains how Product Teams can design a great experience into the product itself. Aspects of sales, marketing, service, support and education--these touchpoints must now converge inside the product. The problem is, much of the software available today doesn't measure up. The result? Users turn up their noses, opting for more elegant and intuitive alternatives, and rejecting or ignoring more than 80 percent of software features. Pendo was the first SaaS company to make software for product managers. They have been committed to equipping and serving product teams with information, thought leadership and best practices since 2013. Their goal has always been to help these product leaders do their jobs better and to advocate for their roles/careers"-- |c Provided by publisher. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a User interfaces (Computer systems) |x Design. | |
| 650 | 0 | |a Computer software |x Development. | |
| 650 | 0 | |a New products |x Data processing. | |
| 650 | 7 | |a Computer software |x Development |2 fast | |
| 650 | 7 | |a New products |x Data processing |2 fast | |
| 650 | 7 | |a User interfaces (Computer systems) |x Design |2 fast | |
| 758 | |i has work: |a The product-led organization (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGGDTgQYJBTrfX49D3jP73 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6317482 | ||
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