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Transitioning to virtual and hybrid events : how to create, adapt, and market an engaging online experience /

Creating virtual events is not as simple as moving the same content online -- learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world populat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Chodor, Ben (Autor), Cyranski, Gabriella (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Understanding virtual and hybrid events
  • Understanding virtual communication tools
  • Converting from physical to virtual
  • Hybrid events : the best of both worlds
  • Virtual event planning 101
  • Assembling your virtual event or hybird event team
  • Adapting your content for virtual
  • Preparing speakers for virtual appearances
  • Monetization through exhibitors and sponsorships
  • Marketing your virtual event
  • The power of virtual event data
  • Conclusion : Virtual events are here to stay.