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Continuing to Broaden the Marketing Concept
Potential Remedies -- Conclusions and Recommendations -- Disclosures and Disclaimers -- False and Misleading Claims -- Implementation -- References -- III - The World Around Us - Now and Soon -- The Retirement Planning Crisis: Finding a Way Out with a Consumer Behavior Perspective -- Abstract -- Wha...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2020.
|
| Colección: | Review of Marketing Research Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Iacobucci, Dawn. | |
| 245 | 1 | 0 | |a Continuing to Broaden the Marketing Concept |h [electronic resource]. |
| 260 | |a Bingley : |b Emerald Publishing Limited, |c 2020. | ||
| 300 | |a 1 online resource (329 p.). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Review of Marketing Research Ser. ; |v v.17 | |
| 500 | |a Description based upon print version of record. | ||
| 505 | 0 | |a Cover -- CONTINUING TO BROADEN THE MARKETING CONCEPT -- REVIEW OF MARKETING RESEARCH -- EDITORIAL ADVISORY BOARD -- CONTINUING TO BROADEN THE MARKETING CONCEPT MAKING THE WORLD A BETTER PLACE -- Copyright -- Dedication -- CONTENTS -- ABOUT THE EDITOR-IN-CHIEF -- LIST OF CONTRIBUTORS -- ABOUT THE CONTRIBUTORS -- ACKNOWLEDGMENTS -- EDITOR-IN-CHIEF INTRODUCTIONOVERVIEW -- OVERVIEW -- PUBLICATION MISSION -- A FOCUS ON SPECIAL ISSUES -- THIS VOLUME -- Introduction -- Overview of the Chapters -- References -- I -- New (to us) Modality | |
| 505 | 8 | |a A Framework for Understanding Communication through Comics (Illustrated) -- Abstract -- References -- II -- Politics -- How Marketing Can Save Democracy -- Abstract -- Introduction -- Defining Democracy -- The Urgent Need to Address the Challenges to Our Democratic Values, to Truth, and to Science -- What Can Marketing Offer to Those Who Want to Restore Our Democratic Values, Truth, and Science? -- Better Understanding of the Potential Voters-The Participatory Public -- Overcoming the Barriers-Improving the Product and Distribution -- Communicate, Educate, Motivate, and Engage the Potential Voters | |
| 505 | 8 | |a Assure the Value (Get the Right Price-value Equation) -- How Should We Reimagine Marketing to Increase Its Value and Impact on Restoring Our Democratic Values? -- Next Steps -- References -- The Inevitable Downward Spiral of American Political Discourse -- Abstract -- Evolution of Market Structure -- Climbing Out of the Hole -- References -- Political Advertising Needs Better Regulation -- Abstract -- Introduction -- Federal Regulation -- Legal History -- Current Regulation -- The Market for Political Advertising -- Is Political Advertising Effective? -- Disclosure and Misleading Content | |
| 520 | |a Potential Remedies -- Conclusions and Recommendations -- Disclosures and Disclaimers -- False and Misleading Claims -- Implementation -- References -- III - The World Around Us - Now and Soon -- The Retirement Planning Crisis: Finding a Way Out with a Consumer Behavior Perspective -- Abstract -- What We Know -- Suggested Solutions -- What Else Can We Do? -- Conclusion -- References -- Market Response Models for Social Marketing Causes -- Abstract -- Introduction -- The Core Market Response Model -- Controlling Alcohol Consumption -- Controlling Narcotics Abuse -- Conclusions | ||
| 504 | |a References -- Global Food Security: How Marketing Can Help -- Abstract -- The Problem -- The Success of Farming -- Our Evolving Diet -- Marketing to the Rescue -- Influencing the Diets of the Young -- Recap -- References -- Our Data-driven Future: Promise, Perils, and Prognoses -- Abstract -- Introduction -- The Promise and Perils of Data Collection -- Shopping and Search Data -- Geolocation Data -- Health and Genetic Data -- Dating and Relationships -- Social Networks -- Data Breaches -- Reducing the Perils of Data Collection -- Privacy by Default - A Short-term Solution | ||
| 505 | 8 | |a Code Transparency -- A Short-term Solution | |
| 520 | |a Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies. | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a Market research. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Iacobucci, Dawn |t Continuing to Broaden the Marketing Concept |d Bingley : Emerald Publishing Limited,c2020 |z 9781787548251 |
| 830 | 0 | |a Review of Marketing Research Ser. | |
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