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Continuing to Broaden the Marketing Concept
Potential Remedies -- Conclusions and Recommendations -- Disclosures and Disclaimers -- False and Misleading Claims -- Implementation -- References -- III - The World Around Us - Now and Soon -- The Retirement Planning Crisis: Finding a Way Out with a Consumer Behavior Perspective -- Abstract -- Wha...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2020.
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| Colección: | Review of Marketing Research Ser.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | Potential Remedies -- Conclusions and Recommendations -- Disclosures and Disclaimers -- False and Misleading Claims -- Implementation -- References -- III - The World Around Us - Now and Soon -- The Retirement Planning Crisis: Finding a Way Out with a Consumer Behavior Perspective -- Abstract -- What We Know -- Suggested Solutions -- What Else Can We Do? -- Conclusion -- References -- Market Response Models for Social Marketing Causes -- Abstract -- Introduction -- The Core Market Response Model -- Controlling Alcohol Consumption -- Controlling Narcotics Abuse -- Conclusions Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (329 p.). |
| Bibliografía: | References -- Global Food Security: How Marketing Can Help -- Abstract -- The Problem -- The Success of Farming -- Our Evolving Diet -- Marketing to the Rescue -- Influencing the Diets of the Young -- Recap -- References -- Our Data-driven Future: Promise, Perils, and Prognoses -- Abstract -- Introduction -- The Promise and Perils of Data Collection -- Shopping and Search Data -- Geolocation Data -- Health and Genetic Data -- Dating and Relationships -- Social Networks -- Data Breaches -- Reducing the Perils of Data Collection -- Privacy by Default - A Short-term Solution |
| ISBN: | 9781787548244 1787548244 9781787548268 1787548260 |