The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time /

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Jaworski, Bernard J. (Autor), Lurie, Bob (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: United Kingdom : Emerald Publishing, 2020.
Colección:American Marketing Association Ser.
Temas:
Marketing.
Corporations > Growth.
Marketing
Sociétés > Croissance.
marketing.
Sales & marketing management.
Business & Economics > Marketing > General.
Corporations > Growth
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
Descripción Física:1 online resource
ISBN:9781839826863
1839826843
9781839826849
183982686X

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