The Astonishing Power of Storytelling Leading, Teaching, and Transforming in a New Way.
Master the secret to engaging any audience, from classrooms to colleagues. Everyone loves a good story. More than entertainment, stories told well captivate listeners and motivate action. This guidebook shows how to leverage the power of storytelling to engage and persuade any audience. Featurin...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Thousand Oaks :
SAGE Publications,
2018.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- THE ASTONISHING POWER OF STORYTELLING
- FRONT COVER
- THE ASTONISHING POWER OF STORYTELLING
- COPYRIGHT
- CONTENTS
- PREFACE
- ACKNOWLEDGMENTS
- ABOUT THE AUTHOR AND ILLUSTRATOR
- PART I
- WHY STORIES WORK
- CHAPTER 1
- WHY TELL STORIES
- CHAPTER 2
- THE NEUROSCIENCE OF NARRATIVE
- PART II
- FIND, DESIGN, AND DELIVER YOUR STORY
- CHAPTER 3
- FINDING PERSONAL STORIES
- CHAPTER 4
- OTHER STORY SOURCES
- CHAPTER 5
- WHY ARE METAPHORS IMPORTANT?
- CHAPTER 6
- DESIRABLE STORY FEATURES
- CHAPTER 7
- DELIVERING YOUR STORY
- PART III
- CHANGING BEHAVIORS WITH STORY
- CHAPTER 8
- PROMOTE CHANGE: STORY STRUCTURE AND EXAMPLES
- CHAPTER 9
- MEET GROUPS WHERE THEY ARE
- CHAPTER 10
- DESIGN FOR THE INTUITIVE MIND
- CHAPTER 11
- HOW TWO STORIES CHANGED BEHAVIORS
- CHAPTER 12
- IN CONCLUSION
- STORY CATALOG
- GUIDE TO STORY LOCATIONS
- APPENDIX
- STORYTELLING STUDY COMPANION
- REFERENCES
- INDEX