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The Astonishing Power of Storytelling Leading, Teaching, and Transforming in a New Way.

Master the secret to engaging any audience, from classrooms to colleagues. Everyone loves a good story. More than entertainment, stories told well captivate listeners and motivate action. This guidebook shows how to leverage the power of storytelling to engage and persuade any audience. Featurin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Garmston, Robert John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2018.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 4 |a The Astonishing Power of Storytelling  |h [electronic resource] :  |b Leading, Teaching, and Transforming in a New Way. 
260 |a Thousand Oaks :  |b SAGE Publications,  |c 2018. 
300 |a 1 online resource (241 p.) 
500 |a Description based upon print version of record. 
505 0 |a THE ASTONISHING POWER OF STORYTELLING -- FRONT COVER -- THE ASTONISHING POWER OF STORYTELLING -- COPYRIGHT -- CONTENTS -- PREFACE -- ACKNOWLEDGMENTS -- ABOUT THE AUTHOR AND ILLUSTRATOR -- PART I -- WHY STORIES WORK -- CHAPTER 1 -- WHY TELL STORIES -- CHAPTER 2 -- THE NEUROSCIENCE OF NARRATIVE -- PART II -- FIND, DESIGN, AND DELIVER YOUR STORY -- CHAPTER 3 -- FINDING PERSONAL STORIES -- CHAPTER 4 -- OTHER STORY SOURCES -- CHAPTER 5 -- WHY ARE METAPHORS IMPORTANT? -- CHAPTER 6 -- DESIRABLE STORY FEATURES -- CHAPTER 7 -- DELIVERING YOUR STORY -- PART III -- CHANGING BEHAVIORS WITH STORY 
505 8 |a CHAPTER 8 -- PROMOTE CHANGE: STORY STRUCTURE AND EXAMPLES -- CHAPTER 9 -- MEET GROUPS WHERE THEY ARE -- CHAPTER 10 -- DESIGN FOR THE INTUITIVE MIND -- CHAPTER 11 -- HOW TWO STORIES CHANGED BEHAVIORS -- CHAPTER 12 -- IN CONCLUSION -- STORY CATALOG -- GUIDE TO STORY LOCATIONS -- APPENDIX -- STORYTELLING STUDY COMPANION -- REFERENCES -- INDEX 
520 |a Master the secret to engaging any audience, from classrooms to colleagues. Everyone loves a good story. More than entertainment, stories told well captivate listeners and motivate action. This guidebook shows how to leverage the power of storytelling to engage and persuade any audience. Featuring current cognitive neuroscience research and updated references, the book includes: Detailed breakdowns of the essential elements all great stories share, and templates for creating yours Tips for supercharging your stories by drawing from personal experience as well as familiar movies, TV shows, a. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Communication in education. 
650 0 |a Persuasion (Rhetoric) 
650 0 |a Public speaking. 
650 0 |a Educational leadership. 
650 6 |a Communication en éducation. 
650 6 |a Art de parler en public. 
650 6 |a Leadership en éducation. 
650 7 |a Communication in education  |2 fast 
650 7 |a Educational leadership  |2 fast 
650 7 |a Persuasion (Rhetoric)  |2 fast 
650 7 |a Public speaking  |2 fast 
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856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6261930  |z Texto completo 
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