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Startup CEO + website : a field guide to scaling up your business /

"Not so unlike parents who are blessed by the birth of their first child, no founder or founders knows exactly what the ups and downs, successes and failures, will be like until they go from seed idea to running an actual startup company with customers, on-the-fly growth decisions, pivots, and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Blumberg, Matt (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2020]
Colección:Techstars Ser.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Cover -- Title Page -- Copyright -- Contents -- Foreword -- Acknowledgments -- About the Author -- Introduction -- Chapter 1: The Importance of Authentic Leadership in Changing Times -- What Is Authentic Leadership? -- Why Now? -- Think of It as an Opportunity -- Mind the Gap -- Diversity and Inclusion and Unconscious Bias -- Leadership Development -- Politics in the Workplace -- Part One Storytelling -- Chapter 2: Dream the Possible Dream -- Entrepreneurship and Creativity -- "A Faster Horse" -- Vetting Ideas -- Chapter 3: Defining and Testing the Story -- Start Out by Admitting You're Wrong 
505 8 |a A Lean Business Plan Template -- Problem -- Solution -- Key Metrics -- Unique Value Proposition and Unfair Advantage -- Channels -- Customer Segments -- Cost Structure and Revenue Streams -- Second Edition Update -- Chapter 4: Telling the Story to Your Investors -- The Business Plan Is Dead - Long Live the Business Plan -- The Investor Presentation -- The Elevator Pitch -- The Size of the Opportunity -- Your Competitive Advantage -- Current Status and Roadmap from Today -- The Strength of Your Team -- Summary Financials -- Investor Presentations for Larger Startups 
505 8 |a Chapter 5: Telling the Story to Your Team -- Defining Your Mission, Vision, and Values -- The Top-Down Approach -- The Bottom-Up Approach -- The Hybrid Approach -- Design a Lofty Mission Statement -- Chapter 6: Revising the Story -- Workshopping -- Knowing When It's Time to Make a Change -- Corporate Pivots: Telling the Story Differently -- Consolidating -- Diversifying -- Focusing -- Business Pivots: Telling a Different Story -- Chapter 7: Bringing the Story to Life -- Building Your Company Purposefully -- The Critical Elements of Company Building -- Articulating Purpose: The Moral of the Story 
505 8 |a You Can Be a Force for Helping Others - Even If Indirectly -- Part Two Building the Company's Human Capital -- Chapter 8: Fielding a Great Team -- From Protozoa to Pancreas -- The Best and the Brightest -- What about HR? -- What About Sales and Marketing? -- Scaling Your Team Over Time -- Chapter 9: The CEO as Functional Supervisor -- Rules for General Managers -- Chapter 10: Crafting Your Company's Culture -- Introducing Fig Wasp 879 -- Six Legs and a Pair of Wings -- Let People Be People -- Build an Environment of Trust -- Chapter 11: The Hiring Challenge -- Unique Challenges for Startups 
505 8 |a Recruiting Outstanding Talent -- Staying "In-Market" -- Recruitment Tools -- The Interview: Filtering Potential Candidates -- Two Ears, One Mouth -- Whom Should You Interview? -- Onboarding: The First 90 Days -- Chapter 12: Every Day in Every Way, We Get a Little Better -- The Feedback Matrix -- 1:1 Check-ins -- "Hallway" Feedback -- Performance Reviews -- The 360 -- Soliciting Feedback on Your Own Performance -- Crafting and Meeting Development Plans -- Chapter 13: Compensation -- General Guidelines for Determining Compensation -- The Three Elements of Startup Compensation -- Base Pay 
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650 0 |a Small business  |x Management. 
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650 6 |a Aptitude pour la direction. 
650 6 |a Petites et moyennes entreprises  |x Gestion. 
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650 7 |a Executive ability  |2 fast 
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