Beyond multi-channel marketing : critical issues in dual marketing /
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Clasificación: | Libro Electrónico |
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Otros Autores: | , , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
United Kingdom :
Emerald Publishing,
2020.
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Temas: | |
Acceso en línea: | Texto completo Texto completo |