Beyond multi-channel marketing : critical issues in dual marketing /

Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Palazzo, Maria (Editor ), Foroudi, Pantea, 1974- (Editor ), Siano, Alfonso (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: United Kingdom : Emerald Publishing, 2020.
Temas:
Internet marketing.
Marketing > Management.
Marketing sur Internet.
Marketing > Gestion.
Market research.
Business & Economics > Marketing > General.
Internet marketing
Marketing > Management
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:1838676872
9781838676858
1838676856
9781838676872

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