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Business writing for innovators and change-makers /

A writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them. As an entrepreneur with a pioneering product or service to offer the world, you can't rely on templates to get your meaning across. You n...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Henwood, Dawn (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2020.
Edición:First edition.
Colección:Corporate communication collection.
Temas:
Acceso en línea:Texto completo

MARC

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007 cr cn||||m|||a
008 190417s2020 nyua fob 001 0 eng d
040 |a NYBEP  |b eng  |e rda  |c NYBEP  |d YDX  |d OCLCO  |d N$T  |d UKAHL  |d OCLCF  |d EBLCP  |d OCLCO  |d OCLCQ  |d OCLCO 
019 |a 1181846201 
020 |a 1951527798 
020 |a 9781951527792  |q (electronic bk.) 
020 |z 9781951527785  |q print 
029 1 |a AU@  |b 000069393754 
035 |a (OCoLC)1178618647  |z (OCoLC)1181846201 
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082 0 4 |a 808.06665  |2 23 
049 |a UAMI 
100 1 |a Henwood, Dawn,  |e author. 
245 1 0 |a Business writing for innovators and change-makers /  |c Dawn Henwood. 
250 |a First edition. 
264 1 |a New York, New York (222 East 46th Street, New York, NY 10017) :  |b Business Expert Press,  |c 2020. 
300 |a 1 online resource (1 PDF (xiii, 194 pages) :)  |b illustrations (some color). 
336 |a text  |2 rdacontent 
337 |a computer  |2 isbdmedia 
338 |a online resource  |2 rdacarrier 
490 1 |a Corporate communication collection,  |x 2156-8170 
504 |a Includes bibliographical references (pages 189-191) and index. 
505 0 |a Chapter 1. The change-maker writing process -- Chapter 2. Everyday e-mails -- Chapter 3. Marketing e-mails -- Chapter 4. Web writing -- Chapter 5. Website giveaways -- Chapter 6. Blog posts -- Chapter 7. Grant applications and proposals -- Chapter 8. Pitch decks -- Chapter 9. Business plans -- Chapter 10. White papers -- Chapter 11. One-pagers -- Chapter 12. Training material. 
520 3 |a A writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them. As an entrepreneur with a pioneering product or service to offer the world, you can't rely on templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a variety of communication situations, from e-mails to pitch decks. 
588 |a Description based on PDF viewed 07/25/2020. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Business writing. 
650 0 |a Business communication. 
650 6 |a Style commercial. 
650 6 |a Communication dans l'entreprise. 
650 7 |a Business communication  |2 fast 
650 7 |a Business writing  |2 fast 
653 |a Marketing. 
653 |a Marketing collateral. 
653 |a Messaging. 
653 |a Pitch decks. 
653 |a Pitching. 
653 |a Proposals. 
653 |a Technical writing. 
653 |a Grant applications. 
653 |a Business plans. 
653 |a Business writing. 
653 |a Business communications. 
653 |a E-mail. 
653 |a Productivity. 
653 |a Blogging. 
776 0 8 |i Print version:  |z 9781951527785 
830 0 |a Corporate communication collection.  |x 2156-8170 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6269340  |z Texto completo 
938 |a Askews and Holts Library Services  |b ASKH  |n AH37581995 
938 |a YBP Library Services  |b YANK  |n 301401769 
938 |a Business Expert Press  |b BEPR  |n 9781951527792 
938 |a EBSCOhost  |b EBSC  |n 2536924 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL6269340 
994 |a 92  |b IZTAP