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Qualitative consumer research /
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, U.K. :
Emerald Publishing Limited,
2017.
|
| Colección: | Review of marketing research,
v. 14 |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Prelims
- A new bridge from text to mind: cognitive literary approaches to advertising
- Exploring the country of origin effect: a qualitative analysis of Turkish consumption practices
- The influence of bad credit on consumers' identities
- Showrooming and the small retailer
- Subalterns approach to chain supermarketization: modern grocery retailers versus independent small grocers
- Customer experience research with mobile ethnography: a case study of the alpine destination Serfaus-Fiss-Ladis
- Alleviating survivor loneliness: the value of expressive gift systems in peer-to-peer online patient survivor networks
- Price: meanings and significance
- Convenience orientation in the 21st century: qualitative insights from interviews with consumers and marketing professionals
- Being present: toward a better understanding of customer experiences
- Purse parties: a phenomenology of in-home counterfeit luxury events
- Index
- Previous volume contents.