Qualitative consumer research /
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.
Clasificación: | Libro Electrónico |
---|---|
Otros Autores: | Belk, Russell W. (Editor ) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bingley, U.K. :
Emerald Publishing Limited,
2017.
|
Colección: | Review of marketing research,
v. 14 |
Temas: | |
Acceso en línea: | Texto completo Texto completo |
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