Qualitative consumer research /

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Belk, Russell W. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, U.K. : Emerald Publishing Limited, 2017.
Colección:Review of marketing research, v. 14
Temas:
Consumers > Research.
Marketing.
Consommateurs > Recherche.
marketing.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumers > Research
Marketing
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.
Descripción Física:1 online resource (270 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781787144910
1787144917
9781787149465
1787149463
ISSN:1548-6435 ;

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