It's logical : innovating profitable business models /

The book aims at exploring how business model innovation can be achieved logically by focusing on the user.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dhargalkar, Kaustubh (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Sage Publications, 2020.
Temas:
Business planning.
Entrepreneurship.
New business enterprises > Management.
Industrial management > Evaluation.
Sales management.
Customer relations.
Success in business.
Entrepreneurship
Entrepreneuriat.
Nouvelles entreprises > Gestion.
Gestion d'entreprise > Évaluation.
Ventes > Gestion.
Succès dans les affaires.
entrepreneurs.
Business planning
Customer relations
Industrial management > Evaluation
New business enterprises > Management
Sales management
Success in business
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • Foreword
  • Preface
  • Acknowledgements
  • Section 1 Innovation Beyond the Esoteric
  • Chapter 1 Looking Beyond Product Innovation
  • Chapter 2 Thou Shall Create Win-Win Situations
  • Section 2 The Logic, Not Magic, Behind Innovation
  • Chapter 3 Last Mile User Connect
  • Chapter 4 Train Your Mind on the User
  • Chapter 5 Don't Just Sell What You Make
  • Make What Might Sell!
  • Chapter 6 Gamifying User Research
  • Chapter 7 The Bull's-eye Question
  • Chapter 8 Memetics and User Psyche
  • Chapter 9 Three-Dimensional Ethnography
  • Section 3 Let Your Consumer Define Your Business
  • Chapter 10 Hitting the Nail on the Head: What Does the User Seek from You?
  • Section 4 Decoding the Neural Networks of an Innovator
  • Chapter 11 About DK
  • Chapter 12 DK's Dilemma
  • Section 5 Thinking Tools for the Business Innovator
  • Chapter 13 Scouring the Nooks and Crannies in the Ecosystem
  • Chapter 14 A Cheat Sheet to New Product Creation
  • Chapter 15 The Jigsaw: Actionable Steps for Creating Breakthroughs
  • Chapter 16 Suturing: The Common Sense behind Business Model Innovation
  • Epilogue
  • About the Author

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