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Agile Sales Delivering Customer Journeys of Value and Delight.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jeavons, Brad
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Milton : Productivity Press, 2020.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Jeavons, Brad. 
245 1 0 |a Agile Sales  |h [electronic resource] :  |b Delivering Customer Journeys of Value and Delight. 
260 |a Milton :  |b Productivity Press,  |c 2020. 
300 |a 1 online resource (209 p.) 
500 |a Description based upon print version of record. 
505 0 |a Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Figures -- Figure I.1 Agile Sales -- Figure 1.1 Pareto Principle and 80/20 Rule -- Figure 1.2 Persona Map -- Figure 1.3 Personal Map of Driven Bob -- Figure 1.4 Customer Contextual Interview Form -- Figure 1.5 Empathy Map -- Figure 2.1 Catch Ball Process -- Figure 3.1 Multi-Level RVMs -- Figure 3.2 Scrum Board -- Figure 3.3 Winson Group's Values and Behavior -- Figure 3.4 Team Behavior Change Tracker -- Figure 3.5 Burn-Up Watermelon Chart -- Figure 3.6 Ingham's Daily Operations Review Board 
505 8 |a Figure 3.7 Ingham's Action List -- Figure 4.1 Quality Kanban Flow -- Figure 4.2 Push-Based Production System Overburdened -- Figure 4.3 Sales Pipeline -- Figure 4.4 Pull-Bases Sales Opportunity Pipeline Using Kanban Approach -- Figure 4.5 Sales Performance Bell Curve -- Figure 4.6 Sales Opportunity Kanban Using Post-Its -- Figure 4.7 Salesforce CRM Opportunity Kanban -- Figure 5.1 Deming Cycle -- Figure 5.2 Sprint Cycles -- Figure 5.3 Sprint Kanban -- Figure 5.4 Sprint Kanban Card -- Figure 5.5 PICK Chart -- Figure 5.6 5 Whys Root Cause Analysis -- Figure 6.1 Change Pareto Principle Bell Curve 
505 8 |a Figure 6.2 Time Management Matrix (Covey, 1989) -- Figure 6.3 Front-Line Leader Standard Work Form -- Figure 6.4 Coaching Process -- Figure 7.1 The Customer's Journey -- Figure 8.1 Sales Pipeline Cohort Chart -- Figure 8.2 Key Elements for Understanding Your Customer -- Figure 8.3 CameraPro's Visual Customer Journey -- Figure 8.4 Customer Initial Perception -- Figure 8.5 Touchpoint Comparison -- Figure 8.6 Hard to Get Meeting Process -- Figure 9.1 Formal Pre-Meeting Question Planning Template -- Figure 9.2 Simple Bullet-Point-Checklist Approach -- Figure 9.3 Deep-Dive Questioning Iceberg 
505 8 |a Figure 9.4 5 Whys -- Figure 10.1 Customer Journey Map, Signet -- Figure 10.2 Waterfall Chart -- Figure 10.3 Commercial Storytelling -- Figure 10.4 Hidden Costs of Poor Load Containment, Signet -- Figure 10.5 Tertiary Optimization Results, Signet -- Figure 10.6 Sales Excellence Maturity Index -- Figure 10.7 Signet Process Optimization Program -- Figure 10.8 Check-In Process -- Figure 10.9 Handling Objections with Abundance -- Figure 12.1 Financial Life Cycle -- Figure 12.2 Kano Model -- Foreword -- Preface -- Acknowledgments -- About the Author -- Introduction 
505 8 |a 1 Agile Sales Concept 1: Customer Understanding -- The Pareto Principle -- Living in Their Shoes -- Tools for Understanding Your Customer More Deeply -- The Persona Map -- The Contextual Interview -- The Empathy Map -- Service Safari -- Shadowing -- Suggested Actions for Customer Understanding -- 2 Agile Sales Concept 2: Hoshin Kanri -- Executive Level Plan -- Divisional Team Plans -- Department (Front-Line) Plans -- Individual Plans -- Lead and Lag Measures -- Suggested Actions for Hoshin Kanri -- 3 Agile Sales Concept 3: Scrum -- History of the Scrum -- In Sales 
500 |a Throughout the Entire Organization 
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776 0 8 |i Print version:  |a Jeavons, Brad  |t Agile Sales : Delivering Customer Journeys of Value and Delight  |d Milton : Productivity Press,c2020  |z 9780367419424 
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