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Marketing in customer technology environments : prospective customers and magical worlds /
With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Group Publishing Limited,
2020.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Sudharshan, Devanathan, |e author. | |
| 245 | 1 | 0 | |a Marketing in customer technology environments : |b prospective customers and magical worlds / |c Devanathan Sudharshan. |
| 264 | 1 | |a Bingley : |b Emerald Group Publishing Limited, |c 2020. | |
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on April 28, 2020). | |
| 505 | 0 | |a Chapter 1: Introduction -- Chapter 2: Customer information processing and decision making in CTEs -- Chapter 3: Wonderment and magic -- Chapter 4: Virtual reality -- Chapter 5: Augmented reality -- Chapter 6: Mixed reality -- Chapter 7: Internet of everything -- Chapter 8: Enabling technologies -- Chapter 9: Conclusion. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Technological innovations |x Marketing. | |
| 650 | 0 | |a Virtual reality |x Marketing. | |
| 650 | 0 | |a Augmented reality |x Marketing. | |
| 650 | 0 | |a Internet of things |x Marketing. | |
| 650 | 0 | |a Home automation |x Marketing. | |
| 650 | 0 | |a New products |x Marketing. | |
| 650 | 0 | |a Internet |x Technological innovations. | |
| 650 | 0 | |a Wireless communication systems |x Technological innovations. | |
| 650 | 6 | |a Internet |x Innovations. | |
| 650 | 6 | |a Transmission sans fil |x Innovations. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x E-Commerce |x Digital Marketing. |2 bisacsh | |
| 650 | 7 | |a Internet |x Technological innovations |2 fast | |
| 650 | 7 | |a New products |x Marketing |2 fast | |
| 650 | 7 | |a Technological innovations |x Marketing |2 fast | |
| 650 | 7 | |a Wireless communication systems |x Technological innovations |2 fast | |
| 758 | |i has work: |a Marketing in customer technology environments (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGRWpxFQFTqmMffVVHdjfm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Sudharshan, Devanathan. |t Marketing in Customer Technology Environments : Prospective Customers and Magical Worlds. |d Bingley : Emerald Publishing Limited, ©2020 |z 9781839096013 |
| 856 | 4 | 0 | |u https://www.emerald.com/insight/publication/doi/10.1108/9781839096006 |z Texto completo |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6178131 |z Texto completo |
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