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Brands and Brand Management under Threat in an Age of Fake News
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2020.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Guest editorial
- True, fake and alternative: a topology of news and its implications for brands
- The truth (as I see it): philosophical considerations influencing a typology of fake news
- Brand management in the era of fake news: narrative response as a strategy to insulate brand value
- A false image of health: how fake news and pseudo-facts spread in the health and beauty industry
- Fake news and the willingness to share: a schemer schema and confirmatory bias perspective
- Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust
- Do your employees think your slogan is "fake news?" A framework for understanding the impact of fake company slogans on employees
- Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement
- Investigating the emotional appeal of fake news using artificial intelligence and human contributions
- A high-speed world with fake news: brand managers take warning