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| LEADER |
00000cam a2200000Mu 4500 |
| 001 |
EBOOKCENTRAL_on1152053534 |
| 003 |
OCoLC |
| 005 |
20240329122006.0 |
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m d |
| 007 |
cr ||||||||||| |
| 008 |
200425s2020 xx o ||| 0 eng d |
| 040 |
|
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|a EBLCP
|b eng
|c EBLCP
|d YDX
|d SFB
|d OCLCF
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCQ
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| 019 |
|
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|a 1152356624
|a 1153193737
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| 020 |
|
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|a 9781839829093
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| 020 |
|
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|a 1839829095
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| 029 |
1 |
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|a AU@
|b 000070392945
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|a (OCoLC)1152053534
|z (OCoLC)1152356624
|z (OCoLC)1153193737
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| 050 |
|
4 |
|a HD69.B7
|b .B736 2020
|
| 082 |
0 |
4 |
|a 658.827
|2 23
|
| 049 |
|
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|a UAMI
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| 100 |
1 |
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|a Plangger, Kirk.
|
| 245 |
1 |
0 |
|a Brands and Brand Management under Threat in an Age of Fake News
|h [electronic resource].
|
| 260 |
|
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|a Bradford, West Yorkshire :
|b Emerald Publishing Limited,
|c 2020.
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| 300 |
|
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|a 1 online resource (117 p.)
|
| 500 |
|
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|a Description based upon print version of record.
|
| 505 |
0 |
|
|a Cover -- Guest editorial -- True, fake and alternative: a topology of news and its implications for brands -- The truth (as I see it): philosophical considerations influencing a typology of fake news -- Brand management in the era of fake news: narrative response as a strategy to insulate brand value -- A false image of health: how fake news and pseudo-facts spread in the health and beauty industry -- Fake news and the willingness to share: a schemer schema and confirmatory bias perspective
|
| 505 |
8 |
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|a Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust -- Do your employees think your slogan is "fake news?" A framework for understanding the impact of fake company slogans on employees -- Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement -- Investigating the emotional appeal of fake news using artificial intelligence and human contributions -- A high-speed world with fake news: brand managers take warning
|
| 500 |
|
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|a Fake news and brand management: a Delphi study of impact, vulnerability and mitigation
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Brand name products
|x Management.
|
| 650 |
|
0 |
|a Branding (Marketing)
|x Management.
|
| 650 |
|
6 |
|a Produits de marque
|x Gestion.
|
| 650 |
|
6 |
|a Stratégie de marque
|x Gestion.
|
| 650 |
|
7 |
|a Brand name products
|x Management
|2 fast
|
| 650 |
|
7 |
|a Branding (Marketing)
|x Management
|2 fast
|
| 700 |
1 |
|
|a Pitt, Leyland.
|
| 776 |
0 |
8 |
|i Print version:
|a Plangger, Kirk
|t Brands and Brand Management under Threat in an Age of Fake News
|d Bradford, West Yorkshire : Emerald Publishing Limited,c2020
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6181389
|z Texto completo
|
| 938 |
|
|
|a ProQuest Ebook Central
|b EBLB
|n EBL6181389
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 16746446
|
| 994 |
|
|
|a 92
|b IZTAP
|
