Masters of Advertising Copy (RLE Marketing)

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Frederick, J. George
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Florence : Routledge, 2014.
Colección:Routledge Library Editions: Marketing Ser.
Temas:
Advertising.
Advertising
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Half Title
  • Title Page
  • Copyright Page
  • Original Title Page
  • Original Copyright Page
  • Table of Contents
  • Preface
  • Introduction
  • Words are the Working Tools
  • Chapter I: Advertising Copy and the Writer
  • Chapter II: The Advertising Writer Who is Bigger than His Ad
  • Chapter III: Human Appeals in Copy
  • Chapter IV: The Underlying Principles of Good Copy
  • Chapter V: Emotion and Style in Advertising Copy
  • Chapter VI: Some Lessons I Have Learned in Advertising
  • Chapter VII: Copy
  • Good, Bad and Indifferent
  • Chapter VIII: The Research Basis of Copy
  • Chapter IX: Axioms of Advertising
  • Chapter X: Copy First
  • Chapter XI: Making Advertisements Read
  • Chapter XII: Copy Don'ts
  • Chapter XIII: Wanted
  • By the Dear Public
  • Chapter XIV: Advertising Copy and the So-Called ""Average Woman
  • Chapter XV: Bellevable Advertising
  • Chapter XVI: Looking at Copy and Looking Into It
  • Chapter XVII: The Human Side of It
  • Chapter XVIII: Copy That Is and Isn't
  • Chapter XIX: The Sales Power of Good Copy as Demonstrated in Book Advertising
  • Chapter XX: The Copy Writer's Work Bench
  • Chapter XXI: The Psychology of the Printed Work
  • Chapter XXII: Simplicity in Advertising Copy
  • Chapter XXIII: What Makes Good Retail Copy
  • Chapter XXIV: The Art of Visualizing Good Copy
  • Chapter XXV: Old and New Days in Advertising Copy

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