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|b eng
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|a 9781000086737
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|a (OCoLC)1148871860
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|a HF5825
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|a 659.132
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|a UAMI
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|a Frederick, J. George.
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|a Masters of Advertising Copy (RLE Marketing)
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|a Florence :
|b Routledge,
|c 2014.
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| 300 |
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|a 1 online resource (399 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
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|2 rdamedia
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|a online resource
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|a Routledge Library Editions: Marketing Ser.
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|a Print version record.
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|a Cover -- Half Title -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Table of Contents -- Preface -- Introduction -- Words are the Working Tools -- Chapter I: Advertising Copy and the Writer -- Chapter II: The Advertising Writer Who is Bigger than His Ad -- Chapter III: Human Appeals in Copy -- Chapter IV: The Underlying Principles of Good Copy -- Chapter V: Emotion and Style in Advertising Copy -- Chapter VI: Some Lessons I Have Learned in Advertising -- Chapter VII: Copy -- Good, Bad and Indifferent -- Chapter VIII: The Research Basis of Copy
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|a Chapter IX: Axioms of Advertising -- Chapter X: Copy First -- Chapter XI: Making Advertisements Read -- Chapter XII: Copy Don'ts -- Chapter XIII: Wanted -- By the Dear Public -- Chapter XIV: Advertising Copy and the So-Called ""Average Woman -- Chapter XV: Bellevable Advertising -- Chapter XVI: Looking at Copy and Looking Into It -- Chapter XVII: The Human Side of It -- Chapter XVIII: Copy That Is and Isn't -- Chapter XIX: The Sales Power of Good Copy as Demonstrated in Book Advertising -- Chapter XX: The Copy Writer's Work Bench -- Chapter XXI: The Psychology of the Printed Work
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| 505 |
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|a Chapter XXII: Simplicity in Advertising Copy -- Chapter XXIII: What Makes Good Retail Copy -- Chapter XXIV: The Art of Visualizing Good Copy -- Chapter XXV: Old and New Days in Advertising Copy
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Advertising.
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| 650 |
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7 |
|a Advertising
|2 fast
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|i has work:
|a Masters of Advertising Copy (RLE Marketing) (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3qHWq6WX3Kpv44xCvqQ83
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
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|i Print version:
|a Frederick, J. George.
|t Masters of Advertising Copy (RLE Marketing).
|d Florence : Routledge, ©2014
|z 9781138791145
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| 830 |
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0 |
|a Routledge Library Editions: Marketing Ser.
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| 856 |
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0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6145380
|z Texto completo
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL6145380
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| 994 |
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|a 92
|b IZTAP
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