Sell with Authority : your agency's road map to defining it, earning it, and monetizing it.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McLellan, Drew
Otros Autores: Woessner, Stephen, 1972-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ashland : Bookpress Publishing, 2020.
Temas:
Authority.
Leadership.
Selling.
Autorité.
Vente.
selling.
Selling
Leadership
Authority
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Copyright
  • Dedications
  • Acknowledgements
  • Contents
  • Introduction
  • Chapter One: How Did We Get Here? (Drew)
  • Chapter Two: Three Essentials to Becoming an Authority (Drew)
  • Chapter Three: Go Narrow to Monetize (Stephen)
  • Chapter Four: Defining Your Point of View (Drew)
  • Chapter Five: Be More Than a One-Trick Pony (Stephen)
  • Chapter Six: Creating Cornerstone Content (Drew)
  • Chapter Seven: The Pros and Cons of Talking (Drew)
  • Chapter Eight: Writing as the Hub of Your Cornerstone Content (Stephen)
  • Chapter Nine: Extending your Reach and ROI (Stephen)
  • Chapter Ten: Your New Business Blueprint (Drew)
  • Chapter Eleven: Build an Audience from Scratch (Stephen)
  • Chapter Twelve: How to Monetize Your Content (Stephen)
  • Chapter Thirteen: Yes, You Can Get it All Done! (Stephen)
  • Chapter Fourteen: Agencies Doing it Well (Drew)
  • Chapter Fifteen: The Big Close (Drew)
  • Appendix A: Slice and Dice Recipes
  • Appendix B: Tools for Getting it Done

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