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Greener marketing /
"This major update of the bestselling The Green Marketing Manifesto will include additional material on the current new wave of interest in sustainability. With interest in green marketing back at the top of the agenda, this new edition will cover current topics such as single use plastic, Exti...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, United Kingdom :
John Wiley & Sons Ltd
2020.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Waking up to an environmental crisis (again)
- Actually, consumers do buy sustainable goods
- From plastic brands to the circular economy
- Instagram, influencers, and brands as folklore
- Simple marketing, complex sustainability
- Fifty shades of Greenwash
- Transparency? or another facade
- An advertising vow of chastity?
- What is sustainability? An ethic and an emergency
- Sustainability as a new way of doing business
- Eco-labels, their struggle and ongoing role
- Let's redesign life
- Net good. Year of the street protest
- The Blue Planet effect
- Plant-based revolution
- Capitalism. Time for a reset
- Corporate citizens
- Every business a social venture
- Is it a purpose (or just a pose?)
- Brands doing good
- Consume behaviour- Snakes and Ladders
- Design for nature and human nature
- Build your own paradigm shift in 15 steps
- Aim, frame, and game. Defining the task
- Frame- Cultural and cognitive positioning
- Game- The greener marketing grid.