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Greener marketing /
"This major update of the bestselling The Green Marketing Manifesto will include additional material on the current new wave of interest in sustainability. With interest in green marketing back at the top of the agenda, this new edition will cover current topics such as single use plastic, Exti...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, United Kingdom :
John Wiley & Sons Ltd
2020.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 001 | EBOOKCENTRAL_on1145908634 | ||
| 003 | OCoLC | ||
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| 015 | |a GBC072730 |2 bnb | ||
| 016 | 7 | |a 019811613 |2 Uk | |
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| 020 | |a 1119689104 |q electronic book | ||
| 020 | |a 9781119689133 |q (electronic bk.) | ||
| 020 | |z 9781119689119 |q hardcover | ||
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| 037 | |a 9781119689133 |b Wiley | ||
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| 050 | 0 | 4 | |a HF5413 |b .G722 2020 |
| 082 | 0 | 0 | |a 658.8/02 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Grant, John, |d 1964- |e author. | |
| 240 | 1 | 0 | |a Green marketing manifesto. |
| 245 | 1 | 0 | |a Greener marketing / |c John Grant. |
| 264 | 1 | |a Chichester, West Sussex, United Kingdom : |b John Wiley & Sons Ltd |c 2020. | |
| 264 | 4 | |c Ã2020 | |
| 300 | |a 1 online resource (viii, 257 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 500 | |a Revised edition of the author's The green marketing manifesto, c2007. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This major update of the bestselling The Green Marketing Manifesto will include additional material on the current new wave of interest in sustainability. With interest in green marketing back at the top of the agenda, this new edition will cover current topics such as single use plastic, Extinction Rebellion & the global schools strike. The text will be interspersed with the author's own discussions, strategies and tips learnt from client work. This new edition will also include: Surveys on concerns about climate change and environmental degradation. Technology advances e.g. blockchain tracking of supply chain data. Updated global case studies. New business models such as sharing, upcycling and circular economy"-- |c Provided by publisher. | ||
| 505 | 0 | |a Waking up to an environmental crisis (again) -- Actually, consumers do buy sustainable goods -- From plastic brands to the circular economy -- Instagram, influencers, and brands as folklore -- Simple marketing, complex sustainability -- Fifty shades of Greenwash -- Transparency? or another facade -- An advertising vow of chastity? -- What is sustainability? An ethic and an emergency -- Sustainability as a new way of doing business -- Eco-labels, their struggle and ongoing role -- Let's redesign life -- Net good. Year of the street protest -- The Blue Planet effect -- Plant-based revolution -- Capitalism. Time for a reset -- Corporate citizens -- Every business a social venture -- Is it a purpose (or just a pose?) -- Brands doing good -- Consume behaviour- Snakes and Ladders -- Design for nature and human nature -- Build your own paradigm shift in 15 steps -- Aim, frame, and game. Defining the task -- Frame- Cultural and cognitive positioning -- Game- The greener marketing grid. | |
| 588 | |a Description based on online resource; title from digital title page (viewed on August 19, 2020). | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Green marketing. | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / General. |2 bisacsh | |
| 650 | 7 | |a Green marketing |2 fast | |
| 758 | |i has work: |a The green marketing manifesto (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGg39Gjwq9M73vGFmPFD4q |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Grant, John, 1964- |t Greener marketing |b First Edition. |d Hoboken : Wiley, 2020. |z 9781119689119 |w (DLC) 2020008311 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6260955 |z Texto completo |
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00831170 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37048495 | ||
| 938 | |a EBSCOhost |b EBSC |n 2520817 | ||
| 938 | |a YBP Library Services |b YANK |n 301371770 | ||
| 938 | |a YBP Library Services |b YANK |n 16841694 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6260955 | ||
| 994 | |a 92 |b IZTAP | ||