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Greener marketing /
"This major update of the bestselling The Green Marketing Manifesto will include additional material on the current new wave of interest in sustainability. With interest in green marketing back at the top of the agenda, this new edition will cover current topics such as single use plastic, Exti...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, United Kingdom :
John Wiley & Sons Ltd
2020.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "This major update of the bestselling The Green Marketing Manifesto will include additional material on the current new wave of interest in sustainability. With interest in green marketing back at the top of the agenda, this new edition will cover current topics such as single use plastic, Extinction Rebellion & the global schools strike. The text will be interspersed with the author's own discussions, strategies and tips learnt from client work. This new edition will also include: Surveys on concerns about climate change and environmental degradation. Technology advances e.g. blockchain tracking of supply chain data. Updated global case studies. New business models such as sharing, upcycling and circular economy"-- |
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| Notas: | Revised edition of the author's The green marketing manifesto, c2007. |
| Descripción Física: | 1 online resource (viii, 257 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 1119689139 9781119689102 1119689104 9781119689133 |