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Girls and Media-Dreams and Realities

In this new generation, media contributed in constructing people's identity. Different messages from the media would affect how we conceive ourselves. At the same time, the rising status of female gives opportunities for the market to explore a new pool of targets. In Hong Kong, it is a media-s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chan, Kara
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : City University of Hong Kong Press, 2014.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Intro -- Chapter 1. Gender Roles and Media Images -- Chapter 2. Sexuality and A Media Scandal -- Chapter 3. Social Learning From Celebrities -- Chapter 4. Evaluations of Female Images in Media -- Chapter 5. Social Learning of Gender Roles from Media Images -- Chapter 6. Interpretations of Sexuality in Media Images -- Chapter 7. Social Learning of Gender Roles and Beauty Norms from Celebrities -- Chapter 8. Adolescents and advertisements using celebrity endorsement -- Chapter 9. Psychographic segmentation based on gender roles -- Chapter 10. Conclusions and implications -- Reference -- Index 
520 |a In this new generation, media contributed in constructing people's identity. Different messages from the media would affect how we conceive ourselves. At the same time, the rising status of female gives opportunities for the market to explore a new pool of targets. In Hong Kong, it is a media-structured environment with different televised messages around us and how can these messages affect what we think, especially regarding females? This book is organised into two main sections. It aims to discuss how tween girls and teen girls in Hong Kong are being influenced by the images and celebrities from the media in evaluating the gender roles and sexuality. Through the quantitative and qualitative studies, people could examine and understand how the girls interact with the media and how they interpret the messages from the media. 
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650 0 |a Mass media and girls. 
650 6 |a Médias et filles. 
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