The Innovator's Playbook : how to design great products, services and experiences your customers will love /

Take a Design-led Approach to Innovation Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Baird, Nathan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Milton, QLD : John Wiley and Sons Australia, Ltd, 2020.
Temas:
Creative ability in business.
Technological innovations.
Entrepreneurship.
Business.
Créativité dans les affaires.
Innovations.
Entrepreneuriat.
Affaires.
entrepreneurs.
businesses (business enterprises)
BUSINESS & ECONOMICS > General.
Technological innovations
Entrepreneurship
Creative ability in business
Business
Acceso en línea:Texto completo
Tabla de Contenidos:
  • My journey of discovery to innovation flow
  • What's all this noise about design?
  • Stage 1 Get Started
  • Stage 2 Discover
  • Stage 3 Distill insights
  • Stage 4a Ideate: Incubate & create
  • Stage 4b Ideate: Idea generation workshops
  • Stage 5a Experiment: Desirability
  • Stage 5b Experiment: Feasibility and viability
  • Over to you
  • your journey to innovation flow.

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