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Stop listening to the customer : try hearing your brand instead /
The customer is not always right. Far from it. What the customer wants is often at odds with what is best for the business or brand. Adam draws on his years of creative agency experience, the wisdom of other voices, as well as marketing science to outline the dangers of listening to the customer too...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milton, Qld :
John Wiley & Sons Australia, Ltd,
2020.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Ferrier, Adam, |e author. | |
| 245 | 1 | 0 | |a Stop listening to the customer : |b try hearing your brand instead / |c Adam Ferrier with Jen Flemming. |
| 264 | 1 | |a Milton, Qld : |b John Wiley & Sons Australia, Ltd, |c 2020. | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (xx, 198 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b EPUB |c 1.7MB | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a The customer is not always right. Far from it. What the customer wants is often at odds with what is best for the business or brand. Adam draws on his years of creative agency experience, the wisdom of other voices, as well as marketing science to outline the dangers of listening to the customer too much and reveals what you can do about it. This book will show you how to build a strong brand or business. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on April 27, 2020). | |
| 506 | 1 | |a National edeposit: Available onsite at national, state and territory libraries |f Online access with authorization. |2 star |5 AU-CaNED | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Success in business. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 2 | |a Entrepreneurship | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 6 | |a Entrepreneuriat. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a entrepreneurs. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Small Business. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Entrepreneurship |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Flemming, Jen, |e author. | |
| 758 | |i has work: |a Stop listening to the customer (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG6gKbCGh74t6BqYcgVhRC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Ferrier, Adam. |t Stop Listening to the Customer : Try Hearing Your Brand Instead. |d Newark : John Wiley & Sons, Incorporated, ©2020 |z 9780730370574 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6027974 |z Texto completo |
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| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00811859 | ||
| 938 | |a YBP Library Services |b YANK |n 301073693 | ||
| 994 | |a 92 |b IZTAP | ||