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Moving Forward and Making an Impact in Service Research : From Research Priorities to Research Methodologies.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2019.
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| Colección: | Journal of Service Management Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Covers
- Guest editorial
- Bridging the data divide between practitioners and academics
- Designing, writing-up and reviewing case study research: an equifinality perspective
- Advancing service design research with design science research
- From words to pixels: text and image mining methods for service research
- Neuroscience in service research: an overview and discussion of its possibilities
- An update on customer value: state of the art, revised typology, and research agenda