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Corporate Communication - Transformation of Strategy
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2019.
|
| Colección: | Journal of Business Strategy Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Table of contents
- Introduction to the special issue: corporate communication
- transformation of strategy
- What news on the Rialto? Geopolitics and reputation risk
- Diversity and inclusion: corporate communications advances the practice
- Employee communication for engaging workplaces
- The networked enterprise and legitimacy judgments: why digital platforms need leadership
- Overcoming stakeholder social media fatigue: a trialogue approach
- Building relationships with the new media in a cyber landscape