Marketing food to children and adolescents : a review of industry expenditures, activities, and self-regulation /

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"This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Wilks, Nicoletta A. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Nova Science Publishers, c2009.
Colección:Food and beverage consumption and health series.
Temas:
Food industry and trade > United States > Statistics.
Grocery trade > United States > Statistics.
Food industry and trade > Self-regulation > United States.
Grocery trade > Self-regulation > United States.
Advertising > Food > Costs.
Food > Marketing > Costs.
Target marketing > Research > United States.
Advertising and children > Research > United States.
Aliments > Publicité > Coût.
Cibles (Marketing) > Recherche > États-Unis.
Publicité et enfants > Recherche > États-Unis.
TECHNOLOGY & ENGINEERING > Food Science.
Food industry and trade
Grocery trade
United States
Statistics
Statistics.
Statistiques.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Expenditures for marketing food to children and adesecents
  • Food marketing activities directed to children and adolescents
  • Assessment of food company health initiatives and recommendations.

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