Dynamic Digital Marketing : Master Your Digital Marketing Goals and Maximise Your Profits to Grow Your Business.

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McGruer, Dawn
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newark : John Wiley & Sons, Incorporated, 2019.
Temas:
Internet marketing.
Selling > Computer network resources.
Success in business.
Marketing sur Internet.
Succès dans les affaires.
Internet marketing
Selling > Computer network resources
Success in business
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright
  • Contents
  • Acknowledgements
  • Introduction
  • Who I am and why you should read this book
  • The 90-day plan
  • Summary: maximise digital marketing
  • Part I Getting started
  • Chapter 1: Create your customer avatar
  • Your conversion success
  • Chapter 2: Map your customer journey
  • Chapter 3: Carry out market and competitor analysis
  • Competitor analysis and benchmarking success factors
  • Chapter 4: Developing your proposition
  • So how does a business achieve these goals?
  • Proposition
  • Presence
  • Process
  • Chapter 5: Decide on key digital channels
  • Artificial intelligence
  • Behavioural marketing
  • Messenger marketing
  • Email campaigns
  • Customer experience marketing
  • The 3Ts
  • Chapter 6: Review internal processes
  • Chapter 7: Calculate your ideal sales revenue
  • What's a good profit margin for a business?
  • Marketing as a revenue generator
  • the maths of selling
  • Return on investment (ROI)
  • Chapter 8: Review your skills bridge
  • So why invest in digital?
  • And why invest in digital training?
  • Train or recruit in new skilled staff?
  • Chapter 9: Implement time-management strategies
  • 1. Making time
  • 2. Time savvy NOT time waster
  • 3. Focus and digital distraction
  • 4. Organise your work environment
  • 5. Reduce your personal stress
  • 6. Motivation
  • 7. Create goals for key areas in your life
  • 8. Get creative and think BIG
  • Other life resources you may find useful
  • Chapter 10: Safeguard against digital pitfalls
  • Why does digital fail?
  • So how can you succeed in digital marketing?
  • Part II The Dynamic Digital Marketing Model
  • Chapter 11: Search
  • The R.A.P.I.D Traffic Generator
  • Introduction
  • Google Search
  • How does Google Search work?
  • What actually happens when you search on Google?
  • SEARCH or search marketing
  • SEARCH Step 1: The R.A.P.I.D. Traffic Generator
  • Reach
  • SEARCH Step 2: The R.A.P.I.D. Traffic Generator
  • Audit
  • SEARCH Step 3: The R.A.P.I.D. Traffic Generator
  • Paid
  • SEARCH Step 4: The R.A.P.I.D. Traffic Generator
  • Invite
  • SEARCH Step 5: The R.A.P.I.D. Traffic Generator
  • Dominate
  • Chapter 12: Social
  • The Proven Positioning Process
  • Introduction
  • Social media strategy
  • So why invest in SOCIAL?
  • What not to do on social media
  • Social communities
  • Posting strategy
  • Targeting your audience for free using social media
  • Basic posting strategies
  • SOCIAL Step 1: The Proven Positioning Process
  • Increase
  • SOCIAL Step 2: The Proven Positioning Process
  • Interact
  • SOCIAL Step 3: The Proven Positioning Process
  • Influence
  • Chapter 13: Send
  • The C.L.E.A.N. Customer Cultivator
  • Benefits of email marketing
  • Simplifying the law and best practice for data
  • SEND Step 1: The C.L.E.A.N. Customer Cultivator
  • Capture
  • SEND Step 2: The C.L.E.A.N. Customer Cultivator
  • Leads
  • SEND Step 3: The C.L.E.A.N. Customer Cultivator
  • Entice

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