|
|
|
|
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
EBOOKCENTRAL_on1129983333 |
| 003 |
OCoLC |
| 005 |
20240329122006.0 |
| 006 |
m o d |
| 007 |
cr |n|---||||| |
| 008 |
191221s2019 nju o 000 0 eng d |
| 040 |
|
|
|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d REDDC
|d OCLCF
|d K6U
|d OCLCQ
|d OCLCO
|
| 020 |
|
|
|a 9781119635932
|
| 020 |
|
|
|a 1119635934
|
| 035 |
|
|
|a (OCoLC)1129983333
|
| 050 |
|
4 |
|a HF5415.1265
|b .M347 2020
|
| 082 |
0 |
4 |
|a 658.872
|2 23
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a McGruer, Dawn.
|
| 245 |
1 |
0 |
|a Dynamic Digital Marketing :
|b Master Your Digital Marketing Goals and Maximise Your Profits to Grow Your Business.
|
| 260 |
|
|
|a Newark :
|b John Wiley & Sons, Incorporated,
|c 2019.
|
| 300 |
|
|
|a 1 online resource (443 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 588 |
0 |
|
|a Print version record.
|
| 505 |
0 |
|
|a Cover -- Title Page -- Copyright -- Contents -- Acknowledgements -- Introduction -- Who I am and why you should read this book -- The 90-day plan -- Summary: maximise digital marketing -- Part I Getting started -- Chapter 1: Create your customer avatar -- Your conversion success -- Chapter 2: Map your customer journey -- Chapter 3: Carry out market and competitor analysis -- Competitor analysis and benchmarking success factors -- Chapter 4: Developing your proposition -- So how does a business achieve these goals? -- Proposition -- Presence -- Process
|
| 505 |
8 |
|
|a Chapter 5: Decide on key digital channels -- Artificial intelligence -- Behavioural marketing -- Messenger marketing -- Email campaigns -- Customer experience marketing -- The 3Ts -- Chapter 6: Review internal processes -- Chapter 7: Calculate your ideal sales revenue -- What's a good profit margin for a business? -- Marketing as a revenue generator -- the maths of selling -- Return on investment (ROI) -- Chapter 8: Review your skills bridge -- So why invest in digital? -- And why invest in digital training? -- Train or recruit in new skilled staff?
|
| 505 |
8 |
|
|a Chapter 9: Implement time-management strategies -- 1. Making time -- 2. Time savvy NOT time waster -- 3. Focus and digital distraction -- 4. Organise your work environment -- 5. Reduce your personal stress -- 6. Motivation -- 7. Create goals for key areas in your life -- 8. Get creative and think BIG -- Other life resources you may find useful -- Chapter 10: Safeguard against digital pitfalls -- Why does digital fail? -- So how can you succeed in digital marketing? -- Part II The Dynamic Digital Marketing Model -- Chapter 11: Search -- The R.A.P.I.D Traffic Generator -- Introduction
|
| 505 |
8 |
|
|a Google Search -- How does Google Search work? -- What actually happens when you search on Google? -- SEARCH or search marketing -- SEARCH Step 1: The R.A.P.I.D. Traffic Generator -- Reach -- SEARCH Step 2: The R.A.P.I.D. Traffic Generator -- Audit -- SEARCH Step 3: The R.A.P.I.D. Traffic Generator -- Paid -- SEARCH Step 4: The R.A.P.I.D. Traffic Generator -- Invite -- SEARCH Step 5: The R.A.P.I.D. Traffic Generator -- Dominate -- Chapter 12: Social -- The Proven Positioning Process -- Introduction -- Social media strategy -- So why invest in SOCIAL? -- What not to do on social media
|
| 505 |
8 |
|
|a Social communities -- Posting strategy -- Targeting your audience for free using social media -- Basic posting strategies -- SOCIAL Step 1: The Proven Positioning Process -- Increase -- SOCIAL Step 2: The Proven Positioning Process -- Interact -- SOCIAL Step 3: The Proven Positioning Process -- Influence -- Chapter 13: Send -- The C.L.E.A.N. Customer Cultivator -- Benefits of email marketing -- Simplifying the law and best practice for data -- SEND Step 1: The C.L.E.A.N. Customer Cultivator -- Capture -- SEND Step 2: The C.L.E.A.N. Customer Cultivator -- Leads
|
| 505 |
8 |
|
|a SEND Step 3: The C.L.E.A.N. Customer Cultivator -- Entice
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Selling
|x Computer network resources.
|
| 650 |
|
0 |
|a Success in business.
|
| 650 |
|
6 |
|a Marketing sur Internet.
|
| 650 |
|
6 |
|a Succès dans les affaires.
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
|
| 650 |
|
7 |
|a Selling
|x Computer network resources
|2 fast
|
| 650 |
|
7 |
|a Success in business
|2 fast
|
| 776 |
0 |
8 |
|i Print version:
|a McGruer, Dawn.
|t Dynamic digital marketing.
|d Hoboken : Wiley, 2020
|z 9781119635888
|w (DLC) 2019049532
|w (OCoLC)1140368625
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5988987
|z Texto completo
|
| 936 |
|
|
|a BATCHLOAD
|
| 938 |
|
|
|a ProQuest Ebook Central
|b EBLB
|n EBL5988987
|
| 994 |
|
|
|a 92
|b IZTAP
|
