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World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons eco...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Geneva :
World Intellectual Property Organization,
2013.
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| Colección: | World Intellectual Property Report.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities. |
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| Descripción Física: | 1 online resource (141 pages) |
| ISBN: | 9789280524116 9280524119 |