Craft beer culture and modern medievalism : brewing dissent /

Mostrar otras versiones (2)

This book discusses the desire for the local, the non-corporate, and the pre-modern in the marketing of craft beer, forming a strong counter-cultural narrative with mixed consequences.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Phillips, Noëlle (Professor of English) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Leeds : Arc Humanities Press, [2019]
Colección:Collection Development, Cultural Heritage, and Digital Humanities
Temas:
To 1500
Beer > Marketing.
Medievalism.
Beer > Europe > History > To 1500.
Médiévisme.
Medieval Revival.
HISTORY > Medieval.
Beer
Beer > Marketing
Medievalism
Europe
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : medievalism and craft beer
  • Reading beer in the Middle Ages
  • Resistance and revolution : craft beer versus corporate giants
  • Beer heroes and monastic medievalism
  • Militant medievalism : Norsemen, mythology, and masculinity
  • Pale ales and white knights : craft brewing, whiteness, and medievalism
  • Conclusion : the alchemy of alcohol.

Ejemplares similares