Elevate the debate : a multi-layered approach to communicating your research /

Mostrar otras versiones (1)

"Many researchers and scholars resist the idea of developing a communication strategy, either thinking that someone else will do it, their work will be naturally discovered, or that it doesn't matter. Developing a communication strategy--and implementing that strategy--recognizes the impor...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Schwabish, Jonathan A. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2020]
Edición:First edition.
Temas:
Sociology, Urban > Research > United States.
Urban policy > Research > United States.
Communication in city planning > United States.
Sociologie urbaine > Recherche > États-Unis.
Politique urbaine > Recherche > États-Unis.
Communication en urbanisme > États-Unis.
Communication in city planning
Sociology, Urban > Research
Urban policy > Research
Kommunikationsstrategie
Wissenschaftskommunikation
United States
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Acknowledgments
  • Preface
  • Chapter 1 Why Research Needs a Big Audience
  • Now more than ever, experts need to go further to bring their evidence-based insights to decisionmakers and influencers
  • Case Study : Creating a range of products to reach different audiences
  • Chapter 2 Developing an Audience Outreach Strategy
  • One audience may need a nuanced, thorough analysis of the data and methods; another may need the punchline; and another the most important, bottom-line numbers or facts
  • Case Study : Targeting your outreach efforts to different audiences
  • Chapter 3 An Introduction to Visualizing Your Research
  • Be purposeful about what you include in your graphs and charts so they best serve the needs of your reader and the message you want to convey
  • Case Study : Readers devour an easily digestible data visualization
  • Chapter 4 Better Presentations : More Effective Speaking
  • A presentation is a fundamentally different form of communication than a written report
  • Case Study : Using the power of storytelling to communicate your message
  • Chapter 5 How to Blog about Your Findings
  • By distilling and repackaging your message, you can make that work more appealing to and digestible for broader audiences
  • Case Study : Writing timely and accessible blog posts
  • Chapter 6 Working with the Media to Increase Your Impact
  • Make an interview more than a one-time event; use it to cultivate a relationship with the media so you can be a resource in the future
  • Case Study : Quick responses to policy proposals pay off for elite media cultivation
  • Chapter 7 Social Media Can Build Audiences That Matter
  • Social media platforms can give you the opportunity to connect and converse with new and influential audiences around your research in ways that are both intimate and public
  • Case Study : Leveraging Twitter to benefit your research
  • Chapter 8 Putting It All Together to Make a Difference
  • If you don't have a plan or a tangible impact in mind, then you risk your work going unnoticed by the people best positioned to act on it
  • Case Study : Developing structures and processes for a robust communications team
  • Bibliography
  • About the Contributors
  • Index.

Ejemplares similares