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Elevate the debate : a multi-layered approach to communicating your research /
"Many researchers and scholars resist the idea of developing a communication strategy, either thinking that someone else will do it, their work will be naturally discovered, or that it doesn't matter. Developing a communication strategy--and implementing that strategy--recognizes the impor...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2020]
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 010 | |a 2019046228 | ||
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| 082 | 0 | 0 | |a 307.76072/073 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Elevate the debate : |b a multi-layered approach to communicating your research / |c edited by Jonathan Schwabish. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2020] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Many researchers and scholars resist the idea of developing a communication strategy, either thinking that someone else will do it, their work will be naturally discovered, or that it doesn't matter. Developing a communication strategy--and implementing that strategy--recognizes the importance of making research accessible to a wider audience, decision makers, and policymakers--even the public. Elevate the Debate will help researchers of all types more effectively communicate their work. Elevate the Debate is written in a practical voice and provides a starting roadmap for researchers and organizations interested in helping their research have a greater impact. In this book, readers will learn practical strategies and skills that will enable them to communicate their work to their desired audiences"-- |c Provided by publisher. | ||
| 505 | 0 | |a Acknowledgments -- Preface -- Chapter 1 Why Research Needs a Big Audience -- Now more than ever, experts need to go further to bring their evidence-based insights to decisionmakers and influencers -- Case Study : Creating a range of products to reach different audiences -- Chapter 2 Developing an Audience Outreach Strategy -- One audience may need a nuanced, thorough analysis of the data and methods; another may need the punchline; and another the most important, bottom-line numbers or facts -- Case Study : Targeting your outreach efforts to different audiences -- Chapter 3 An Introduction to Visualizing Your Research -- Be purposeful about what you include in your graphs and charts so they best serve the needs of your reader and the message you want to convey -- Case Study : Readers devour an easily digestible data visualization -- Chapter 4 Better Presentations : More Effective Speaking -- A presentation is a fundamentally different form of communication than a written report -- Case Study : Using the power of storytelling to communicate your message -- Chapter 5 How to Blog about Your Findings -- By distilling and repackaging your message, you can make that work more appealing to and digestible for broader audiences -- Case Study : Writing timely and accessible blog posts -- Chapter 6 Working with the Media to Increase Your Impact -- Make an interview more than a one-time event; use it to cultivate a relationship with the media so you can be a resource in the future -- Case Study : Quick responses to policy proposals pay off for elite media cultivation -- Chapter 7 Social Media Can Build Audiences That Matter -- Social media platforms can give you the opportunity to connect and converse with new and influential audiences around your research in ways that are both intimate and public -- Case Study : Leveraging Twitter to benefit your research -- Chapter 8 Putting It All Together to Make a Difference -- If you don't have a plan or a tangible impact in mind, then you risk your work going unnoticed by the people best positioned to act on it -- Case Study : Developing structures and processes for a robust communications team -- Bibliography -- About the Contributors -- Index. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on February 21, 2020). | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Sociology, Urban |x Research |z United States. | |
| 650 | 0 | |a Urban policy |x Research |z United States. | |
| 650 | 0 | |a Communication in city planning |z United States. | |
| 650 | 6 | |a Sociologie urbaine |x Recherche |z États-Unis. | |
| 650 | 6 | |a Politique urbaine |x Recherche |z États-Unis. | |
| 650 | 6 | |a Communication en urbanisme |z États-Unis. | |
| 650 | 7 | |a Communication in city planning |2 fast | |
| 650 | 7 | |a Sociology, Urban |x Research |2 fast | |
| 650 | 7 | |a Urban policy |x Research |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 650 | 7 | |a Kommunikationsstrategie |2 gnd | |
| 650 | 7 | |a Wissenschaftskommunikation |2 gnd | |
| 700 | 1 | |a Schwabish, Jonathan A., |e editor. | |
| 758 | |i has work: |a Elevate the debate (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFDcvHWxJjxpMGXBYrFWcK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Elevate the debate. |b First edition. |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2020] |z 9781119620013 |w (DLC) 2019046227 |
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