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Future Studies in Marketing
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2019.
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| Colección: | European Journal of Marketing Ser.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Guest editorial; Markets, consumers and society in the age of heteromation; Future thinking: the role of marketing in healthcare; Making the world a better place by making better products; Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology; How real are virtual experiences; LARPnography: an embodiedemb edded cognition method to probe the future