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Historical Perspectives on Non-Western Markets and Consumer Cultures
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2019.
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| Colección: | Journal of Historical Research in Marketing Ser.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; EDITORIAL ADVISORY BOARD; Materialism, television and social media
- analysis of the transformation of post-colonial Indian market; The Indian Patola: import and consumerism in early modern Indonesia; "The fact is, that Turks can't live without coffee. . ." the introduction of Nescafé into Turkey (1952-1987); A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale