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00000cam a2200000Mu 4500 |
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EBOOKCENTRAL_on1127944335 |
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OCoLC |
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20240329122006.0 |
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191116s2019 xx o 000 0 eng d |
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|c EBLCP
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|d OCLCQ
|d OCLCL
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| 019 |
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|a 1128034821
|a 1128105090
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|a 9781839093067
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|a (OCoLC)1127944335
|z (OCoLC)1128034821
|z (OCoLC)1128105090
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| 049 |
|
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|a UAMI
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| 100 |
1 |
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|a Veloutsou, Cleopatra.
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| 245 |
1 |
0 |
|a Guest Editorial Special Issue on Consumer Negativity Towards Brands
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| 260 |
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|a Bradford, West Yorkshire :
|b Emerald Publishing Limited,
|c 2019.
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| 300 |
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|a 1 online resource (129 pages)
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
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|2 rdamedia
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|a online resource
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| 490 |
1 |
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|a Journal of Product and Brand Management Ser. ;
|v v. 5
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| 588 |
0 |
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|a Print version record.
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| 505 |
0 |
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|a Cover; Guest editorial; A typology of the perceived risks in the context of consumer brand resistance; Brand avoidance: underlying protocols and a practical scale; Brand hypocrisy from a consumer perspective: scale development and validation; I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management; Brand forgiveness; The role of crisis typology and cultural belongingness in shaping consumers' negative responses towards a faulty brand
|
| 500 |
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|a Secure or fearful, who will be more resentful? Investigating the interaction between regulatory focus and attachment styleDomains of influence: exploring negative sentiment in social media
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 700 |
1 |
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|a Guzman, Francisco.
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| 700 |
1 |
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|a Romani, Simona.
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| 758 |
|
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|i has work:
|a Guest Editorial Special Issue On Consumer Negativity Towards Brands (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCYVTTPwPTjbJPPpwYCH9WC
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Veloutsou, Cleopatra.
|t Guest Editorial Special Issue on Consumer Negativity Towards Brands.
|d Bradford, West Yorkshire : Emerald Publishing Limited, ©2019
|z 9781839093050
|
| 830 |
|
0 |
|a Journal of Product and Brand Management Ser.
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5977921
|z Texto completo
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
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|a YBP Library Services
|b YANK
|n 16538096
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| 994 |
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|a 92
|b IZTAP
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