Cargando…
Guest Editorial Special Issue on Consumer Negativity Towards Brands
| Autor principal: | |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2019.
|
| Colección: | Journal of Product and Brand Management Ser.
|
| Acceso en línea: | Texto completo |
| Notas: | Secure or fearful, who will be more resentful? Investigating the interaction between regulatory focus and attachment styleDomains of influence: exploring negative sentiment in social media |
|---|---|
| Descripción Física: | 1 online resource (129 pages) |
| ISBN: | 9781839093067 1839093064 |