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Deliberate Lookalikes Purchase Behaviour : Past, Present and Future Research.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2019.
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| Colección: | Journal of Product and Brand Management Ser.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; An introduction to the special issue on the past, present and future research on deliberate lookalikes; Counterfeiting: conceptual issues and implications for branding; Experience copycats: the Compostela case; Users and non-users of counterfeits: motivations, emotional outcomes and neutralization processes; Implicit and explicit identification of counterfeit brand logos based on logotype transposition; Do product category and consumers' motivations profiles matter regarding counterfeiting?