|
|
|
|
| LEADER |
00000cam a2200000Mi 4500 |
| 001 |
EBOOKCENTRAL_on1127931760 |
| 003 |
OCoLC |
| 005 |
20240329122006.0 |
| 006 |
m o d |
| 007 |
cr |n|---||||| |
| 008 |
191207s2019 xx o 000 0 eng d |
| 040 |
|
|
|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d YDX
|d SFB
|d OCLCF
|d OCLCO
|d K6U
|d OCLCQ
|d OCLCO
|
| 019 |
|
|
|a 1128035158
|
| 020 |
|
|
|a 9781839095696
|
| 020 |
|
|
|a 1839095695
|
| 029 |
1 |
|
|a AU@
|b 000070391430
|
| 035 |
|
|
|a (OCoLC)1127931760
|z (OCoLC)1128035158
|
| 050 |
|
4 |
|a HF5415.1255
|b .D455 2019
|
| 082 |
0 |
4 |
|a 658.827
|2 23
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Davcik, Nebojsa.
|
| 245 |
1 |
0 |
|a Deliberate Lookalikes Purchase Behaviour :
|b Past, Present and Future Research.
|
| 260 |
|
|
|a Bradford, West Yorkshire :
|b Emerald Publishing Limited,
|c 2019.
|
| 300 |
|
|
|a 1 online resource (73 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
|
|a Journal of Product and Brand Management Ser. ;
|v v. 6
|
| 588 |
0 |
|
|a Print version record.
|
| 505 |
0 |
|
|a Cover; An introduction to the special issue on the past, present and future research on deliberate lookalikes; Counterfeiting: conceptual issues and implications for branding; Experience copycats: the Compostela case; Users and non-users of counterfeits: motivations, emotional outcomes and neutralization processes; Implicit and explicit identification of counterfeit brand logos based on logotype transposition; Do product category and consumers' motivations profiles matter regarding counterfeiting?
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Branding (Marketing)
|x Management.
|
| 650 |
|
6 |
|a Stratégie de marque
|x Gestion.
|
| 650 |
|
7 |
|a Branding (Marketing)
|x Management
|2 fast
|
| 700 |
1 |
|
|a Chan, Ricky.
|
| 700 |
1 |
|
|a Roy, Rajat.
|
| 776 |
0 |
8 |
|i Print version:
|a Davcik, Nebojsa.
|t Deliberate Lookalikes Purchase Behaviour : Past, Present and Future Research.
|d Bradford, West Yorkshire : Emerald Publishing Limited, ©2019
|z 9781839095689
|
| 830 |
|
0 |
|a Journal of Product and Brand Management Ser.
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5977935
|z Texto completo
|
| 938 |
|
|
|a ProQuest Ebook Central
|b EBLB
|n EBL5977935
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 16538111
|
| 994 |
|
|
|a 92
|b IZTAP
|
