Entrepreneurship marketing : principles and practice of SME marketing /

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Nwankwo, Sonny (Editor ), Gbadamosi, Ayantunji (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York, NY : Routledge, 2020.
Edición:Second edition.
Temas:
Marketing > Management.
Entrepreneurship.
Small business > Management.
New business enterprises > Management.
Marketing > Gestion.
Entrepreneuriat.
Petites et moyennes entreprises > Gestion.
Nouvelles entreprises > Gestion.
entrepreneurs.
BUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Marketing / General
Entrepreneurship
Marketing > Management
New business enterprises > Management
Small business > Management
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares