|
|
|
|
| LEADER |
00000cam a2200000Mu 4500 |
| 001 |
EBOOKCENTRAL_on1126217891 |
| 003 |
OCoLC |
| 005 |
20240329122006.0 |
| 006 |
m o d |
| 007 |
cr |n|---||||| |
| 008 |
191109s2019 nju o 000 0 eng d |
| 040 |
|
|
|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d CNCGM
|d OCLCO
|d OCLCF
|d OCLCO
|d K6U
|d OCLCQ
|d OCLCO
|d OCLCL
|
| 020 |
|
|
|a 9781119671282
|
| 020 |
|
|
|a 1119671280
|
| 029 |
1 |
|
|a AU@
|b 000072106235
|
| 035 |
|
|
|a (OCoLC)1126217891
|
| 050 |
|
4 |
|a HF5415.2
|b .F75 2019
|
| 082 |
0 |
4 |
|a 658.83
|2 23
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Frikha, Azza.
|
| 245 |
1 |
0 |
|a Measurement in Marketing
|
| 260 |
|
|
|a Newark :
|b John Wiley & Sons, Incorporated,
|c 2019.
|
| 300 |
|
|
|a 1 online resource (216 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 588 |
0 |
|
|a Print version record.
|
| 505 |
0 |
|
|a Intro; Table of Contents; Foreword; Introduction; 1 Characteristics and Main Types of Measurement; 1.1. Introduction; 1.2. The basis of the measure; 1.3. Attitude scales; 1.4. Conclusion; 1.5. Knowledge tests; 2 Standardizing or Constructing a Measurement Scale; 2.1. Introduction; 2.2. Existing or new scale: a range of choices; 2.3. Reflection points to facilitate the choice of a scale's mode of use; 2.4. Conclusion; 2.5. Knowledge tests; 3 Conception of a Measurement Scale; 3.1. Introduction; 3.2. Conception according to the nature of indicator-construct relationships
|
| 505 |
8 |
|
|a 3.3. Conception of a single-item or multi-item measurement scale3.4. Conclusion; 3.5. Knowledge tests; 4 Construction of a Measurement Scale; 4.1. Introduction; 4.2. The foundations for producing a multi-item measurement scale; 4.3. Updating the process of constructing a measurement scale; 4.4. Conclusion; 4.5. Knowledge tests; 5 Design of a Measurement Scale; 5.1. Introduction; 5.2. The quantitative attributes of a measurement scale; 5.3. The verbal components of a measurement scale; 5.4. The arrangement of the design components of a scale; 5.5. Conclusion; 5.6. Knowledge tests
|
| 505 |
8 |
|
|a 6 Quantitative Purification of a Reflective Scale6.1. Introduction; 6.2. Examination of the dimensionality of a measurement scale; 6.3. The true value model; 6.4. Reliability; 6.5. Conclusion; 6.6. Knowledge tests; 7 Validity of a Measurement Scale; 7.1. Introduction; 7.2. The main forms of the validity of a measurement scale; 7.3. Protocols for checking the construct validity; 7.4. Practical guides for assessing the validity of a measurement scale; 7.5. Conclusion; 7.6. Knowledge test; Conclusion; Glossary; References; Index; End User License Agreement
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Marketing research.
|
| 650 |
|
6 |
|a Marketing
|x Recherche.
|
| 650 |
|
7 |
|a Marketing research
|2 fast
|
| 758 |
|
|
|i has work:
|a Measurement in marketing (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCH46qw4Qhg4rtYmgGQ4XV3
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Frikha, Azza.
|t Measurement in Marketing: Operationalization of Latent Constructs.
|d Newark : John Wiley & Sons, Incorporated, ©2019
|z 9781786304629
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5966998
|z Texto completo
|
| 938 |
|
|
|a ProQuest Ebook Central
|b EBLB
|n EBL5966998
|
| 994 |
|
|
|a 92
|b IZTAP
|
