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The Global Public Relations Handbook : Theory, Research, and Practice.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milton :
Routledge,
2019.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Foreword; Preface; Acknowledgments; Introduction; Contributor Biographies; I: Conceptual Foundations of Global Public Relations; 1. Comparative Political Systems and Public Relations: An Overview; Introduction; Democracies Versus Authoritarian Regimes; Comparing Variations among Democracies; Comparing Other Political Systems; Conclusion; Note; References; 2. The Intersection of Political and Economic Systems in Global Public Relations Practice; Politics and Public Relations; Economics and Public Relations
- Is Rational Choice Still Rational?The Level of Economic Development and Public Relations; Concluding Thoughts; References; 3. Culture: The "Silent" Language is also the "Neglected" Language; Culture as an Antecedent for Public Relations; The Impact of Public Relations on Culture; Public Relations as a Culture; Conclusion; References; 4. The Media, International, Transnational and Global Public Relations; From Media to Mediatization; International, Transnational and Global Media Relations; Public Relations and the Media in the 21st Century; Media Control; Media Diffusion; Media Access
- ConclusionNote; References; 5. The Nexus between Activism and Public Relations; Environmental Variables and Activism; Literature on Activism and Public Relations from 2009-2019; Future Research and Conclusion; References; II: Current Key Global Players; 6. Leading an Ethical Industry: Local and Global Professional Public Relations Associations; Introduction; Widening the Context: Professionalization, Professional Associations, and Codes of Ethics; National and International Codes; Toward Ethical Futures: Strategies and a Conclusion; References
- 7. The Development and Challenges of Global Public Relations AgenciesIntroduction; Role of the Public Relations Agency; International Expansion; Global Aspirations of Major PR Agencies; The World's Leading Global PR Agencies; The Changing Nature of International Public Relations; References; 8. State Capture and the Demise of Bell Pottinger: Misusing Public Relations to Shape Future Kakistocracies?; Introduction; The Shaping of Future Kakistocracies; Part One: State Capture in South Africa, Bell Pottinger and the Guptas; Part Two: Lessons from the Bell Pottinger Battlefield; Conclusion; Notes