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The Global Public Relations Handbook : Theory, Research, and Practice.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sriramesh, Krishnamurthy
Otros Autores: Vercic, Dejan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Milton : Routledge, 2019.
Edición:3rd ed.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 4 |a The Global Public Relations Handbook :  |b Theory, Research, and Practice. 
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505 0 |a Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Foreword; Preface; Acknowledgments; Introduction; Contributor Biographies; I: Conceptual Foundations of Global Public Relations; 1. Comparative Political Systems and Public Relations: An Overview; Introduction; Democracies Versus Authoritarian Regimes; Comparing Variations among Democracies; Comparing Other Political Systems; Conclusion; Note; References; 2. The Intersection of Political and Economic Systems in Global Public Relations Practice; Politics and Public Relations; Economics and Public Relations 
505 8 |a Is Rational Choice Still Rational?The Level of Economic Development and Public Relations; Concluding Thoughts; References; 3. Culture: The "Silent" Language is also the "Neglected" Language; Culture as an Antecedent for Public Relations; The Impact of Public Relations on Culture; Public Relations as a Culture; Conclusion; References; 4. The Media, International, Transnational and Global Public Relations; From Media to Mediatization; International, Transnational and Global Media Relations; Public Relations and the Media in the 21st Century; Media Control; Media Diffusion; Media Access 
505 8 |a ConclusionNote; References; 5. The Nexus between Activism and Public Relations; Environmental Variables and Activism; Literature on Activism and Public Relations from 2009-2019; Future Research and Conclusion; References; II: Current Key Global Players; 6. Leading an Ethical Industry: Local and Global Professional Public Relations Associations; Introduction; Widening the Context: Professionalization, Professional Associations, and Codes of Ethics; National and International Codes; Toward Ethical Futures: Strategies and a Conclusion; References 
505 8 |a 7. The Development and Challenges of Global Public Relations AgenciesIntroduction; Role of the Public Relations Agency; International Expansion; Global Aspirations of Major PR Agencies; The World's Leading Global PR Agencies; The Changing Nature of International Public Relations; References; 8. State Capture and the Demise of Bell Pottinger: Misusing Public Relations to Shape Future Kakistocracies?; Introduction; The Shaping of Future Kakistocracies; Part One: State Capture in South Africa, Bell Pottinger and the Guptas; Part Two: Lessons from the Bell Pottinger Battlefield; Conclusion; Notes 
504 |a References9. Exploring the Complexity of Global Strategic Communication Practice inGovernment: The Case of the Canadian Federal Government; Introduction; The Canadian Government; Canadian Internationalism; Standards Affecting Purposeful Use in the Canadian Government'sCommunications Policy; Structure and Roles of the Federal Government CommunicationFunction; Global Affairs Communication; Conclusion; References; 10. Global Public Sector and Political Communication; Whom Do They Serve?; How Is Communication in the Public Sector Different?; Political or Non-Political? 
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