Marketing health services /

Mostrar otras versiones (2)

"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Thomas, Richard K., 1944- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago, Illinois : Washington, DC : Health Administration Press ; Association of University Programs in Health Administration, [2020]
Edición:Fourth edition.
Temas:
Medical care > Marketing.
Marketing of Health Services
Health Services Administration > economics
Medical care > Marketing
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The Origin and Evolution of Healthcare Marketing
  • Basic Marketing Concepts
  • Marketing and the Healthcare Organization
  • The Nature of Healthcare Markets
  • Healthcare Consumers and Consumer Behavior
  • Healthcare Products
  • Factors in Health Services Utilization
  • The Changing Environment for Healthcare Marketing
  • Marketing Strategies
  • Health Communication
  • Traditional Marketing Techniques
  • Contemporary Marketing Techniques
  • Social Media and Healthcare Marketing
  • Marketing Management
  • Marketing Research
  • Marketing Planning
  • Marketing Data
  • A Look Ahead.

Ejemplares similares